Because men place such a high value on speed, Aveda has created a curriculum and a unique service menu, which empower the stylist and guest to benefit from a quality cut with speed. Most notably, a man can walk in and schedule an appointment through a self-serve kiosk where he can see how long his wait time is, and add himself to a list for the next available barber, or for the barber of his choice (appointments are scheduled in 5-minute increments, rather than the traditional 15-minute increments since men’s grooming tends to go faster than women’s.) A man can also monitor his place in line and receive a text when it’s appointment time. And after a service, he can buy Aveda Men Pure-Formance™ products and check out from the comfort of his chair on an iPad.

These new men’s destinations offer a special service menu, including treatments such as a straight razor shave, beard detail, and hair removal (for ears, brows and nose). And in typical Aveda fashion, a Stress-Relieving Neck and Shoulder Ritual accompanies traditional treatments, like a basic cut or trim. Boy’s cuts are also available. Services vary by location.

But the perks don’t end there. The men’s shops will also feature a very minimalist, male-friendly design, where a guy can feel comfortable enjoying treatments he may not relish doing in public, like a Botanical Therapy Scalp Detox or 5-Minute Natural Grey Blending (launching February 2017). He can also find a fully stocked men’s product display with offerings such as InvatiMen™ (a solution for thinning hair), Aveda Men Pure-Formance™ Grooming Clay, Shave Cream and Dual Action Aftershave. 

So what does a typical visit to an Aveda Men Shop look like? Well, just manly enough. A man can count on being greeted before receiving a consultation and scalp analysis. Then he’ll receive his treatment—featuring a Stress-Relieving Shampoo Ritual—and styling. Finally, he’ll inhale a soothing Aveda aroma, and check out with product recommendations in hand. Of course if he wants to stay longer, he could always sign up for a 30-minute revitalizing facial to reveal a brighter and smoother complexion, and leave feeling even more refreshed.

To locate an Aveda Men Shop, simply look for Aveda Men signage—or for a retro orange-and-brown barber pole.

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