While spring is better known as the season of renewal, the prospect of going back to school is hard wired in all of us—often triggering the desire for a fresh start in September. So it’s no surprise that many of us spend the last days of summer reinventing our looks for fall with a snip, tint, or trip to the makeup counter.
Where to start? “This season there’s truly something for everyone,” says Janell Geason, Aveda Global Artistic Director, Makeup. “We are seeing hyper-enhanced natural beauty,” she adds. Translation: An even more beautiful version of you. To that end, says Geason, gorgeous skin and brows are key since collectively, they build the foundation for a polished look. For skin, Geason recommends applying a sheer base or tinted moisturizer and blending concealer over areas that require extra coverage. For brows, it’s not just about filling in sparse spots—it’s about making your arches appear fuller all over.